Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &hl=(languagecode) + &gl=(countrycode) URL parameters, if you want to save some clicks.
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Report: Google SPN Placement Have A 37% Lower ROAS vs Google Search
Google Ads SPN, search partner network, has a 37% lower ROAS, return on ad spend, for shopping campaigns on Google Ads when compared to Google Search ads, directly. Mike Ryan wrote this on LinkedIn, saying, “SPN is a budget buy. It doesn’t convert as well, but it also doesn’t cost as much. I crunched the numbers for you, and the Shopping via SPN has a ROAS 37% lower than Google Search.”


