Here is a recap of what happened in the search forums today…
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Google Search Traffic To News Publishers Drops From 51% To 27%
Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search made up over 51% of traffic from Google surfaces to news publishers; that number is now down to 27%.
Google Local Questions & Answers Feature Gone?
It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked fine everywhere else.
Google Ads Gains New Options On Enhanced Conversion Coverage Data Page
Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report. This can be found in the Google Ads console under the Enhanced Conversion Coverage Data page.
