The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks moving further and further apart since AI Overviews has become more of the norm in the Google Search results.
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Google Search Testing New Sports Features
Google is testing a number of new sports-related search features within Google Search. These include a “What’s new” section, “Discover more” section, a Play-by-play section, What people are saying and more. And some of these features, when clicked, take you into AI Mode.
Ads In Google AI Overview In The Wild
Google has been telling us for many months that they will be rolling out ads for AI Overviews. Last month, Google said they will soon show in the US mobile search results – well, I think we’ve seen one of our first examples of it this weekend.
Google: Search Console API Does Not Support New 24-Hour View
Google’s Daniel Waisberg confirmed that the new 24-hour date filter that is in the Google Search Console web interface is not yet supported by the Google Search Console API. Of course, you can query the API for any date range and it will bring back data, when it is there, but the new 24-hour view is not there.
