Here is a recap of what happened in the search forums today…
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Google Search Tests Sign In To Verify Searches Are Human (Not Captcha)
Google Search is testing asking searchers to sign in to verify they are humans and not bots conducting the searches. I don’t think Google has done this before, geneally when Google tries to verify human versus bot activity, Google will serve a captcha and has done so for many years. But this test is asking the searcher to sign in.
Google Ads Removed 8.3 Billion Ads – Up Over 60% (Most Before Serving)
Google has released its annual Google Ads safety report and the big number that stands out to me is that Google removed 8.3 billion ads, which is up almost 63% from last year’s number of 5.1 billion. Google did say that 99% of those were removed before serving the ad, thanks to Gemini.
Search News Buzz Video Recap: Google Volatility With Gains & Losses, Updated Web Spam Policies, Cache Gone & More Search News
Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead…
