July 2025 Google Webmaster Report

Google’s spam update completed after almost a month rollout, it was pretty wild and got even more wild after the rollout completed. Google AI Mode rolled out to more languages, is more visual, is testing agentic experiences and much more. Google dropped the num parameter causing a huge mess for so many of us.

On Friday afternoon, Danny Goodwin covered a 170 or so page PDF that Search Engine Land received from an anonymous tip named “Preference Ranking Guidelines.” It looks to me similar to the Google Quality Raters guidelines that continuously leaked until Google began publishing them for all to see.

Google’s John Mueller replied to a bunch of screenshots of SEO tools showing word counts for the same page that tailed the word counts differently. John said, “This is also why word-count itself makes so little sense.”