We know you have been able to add your text or WhatsApp number to your Google Business Profile for some time now, but now Google is asking for it when you set up your Google Business Profile for the first time.
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Here is a recap of what happened in the search forums today…
Final Phase Of Google September 2026 Spam Update Rollout Oct 4-6?
I believe we are seeing the final phase of the Google September 2026 Spam update rolling out between October 4th and October 6th, today. The update should be done any day now, so there may be another spike in volatility, but I suspect this is it – we are pretty much done with this spam update.
