Google: Hreflang Doesn’t Guarantee Indexing

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google surprised us with the rollout of the December 2024 core update. Google said core updates will now happen more often…

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit optimization goal to the value of each conversion.