Search News Buzz Video Recap: Google Volatility Check, AI Mode Expands Big Time, ChatGPT Sends Less Traffic & SPN Ad Reporting

Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.

Here is a recap of what happened in the search forums today…

Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, “Exact match will get the priority if it’s there, otherwise Ad Rank determines everything.”