New research released by Rand Fishkin and friends at Sparktoro says that traditional search is not dipping in usage, even as searchers continue to adopt AI search features and tools. “95% of Americans continue to use them each month, and 86% are heavy users,” Rand wrote.
Related Posts
Google Business Profile Appointment Link Broken Notifications
Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google’s email says, “Fix your business Google link.”
Daily Search Forum Recap: October 8, 2025
Here is a recap of what happened in the search forums today…
Reports Of Some Google Business Profiles Disappearing
Over the past week I’ve been hearing that some Google Business Profiles are vanishing or disappearing. I am told that Google is aware of the complaints and are investigating, but that was last week.


