Here is a recap of what happened in the search forums today…
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Google Local: Places People Are Talking About
Google seems to be testing a new local search feature that is categorized as “Places people are talking about.” It shows you local restaurants with social media information, like posts from Instagram and Facebook, in a carousel format.
Google Tests People Also Ask More Results Centered Button
Google is testing a more results button with a bit more design, the button expands or refines your query in the people also ask section. Normally you just see a text link that says “more results” but here Google a query and a search icon enclosed in a button.
Google Search On PDFs: Conversion, Links, HTML, Ranking, Limits, Crawling…
Google’s Martin Splitt and John Mueller just posted a Search Off the Record podcast on the topic of PDFs, it is named PDFs in Search: Indexing, AI & Pitfalls. It goes over how PDFs are converted for crawling and indexing, how Google processes links, images, what are the file limits and do they rank in search and AI search.
