Over the past couple of days, especially since the Google August 2025 spam update officially completed, the Google search results have been rumbling. It is a bit hard to track due to the changes with the third-party rank checking tools, but there has been a lot of chatter within the SEO community over the past few days.
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Daily Search Forum Recap: December 2, 2025
Here is a recap of what happened in the search forums today…
Google: Search Ranking Update Coming Soon But HCU Victims Should Move On
Google held that Web Creator summit yesterday at the GooglePlex, where Google told victims of previous search ranking updates including the September 2023 helpful content update, that a new search ranking update is coming fairly or very soon, but if they were hit by the helpful content update, they should not expect to recover and they likely should move on to new things.
Google Tests Image Animation For Search Ads
Google is testing an animation, where an image asset slides into the sponsored results listing. So it turns a pure search text ad into a text ad with an image that slides in from the right side of the screen.
