Gary Illyes from Google said that even for him “the change is hard to accept” when it comes to how search is changing and evolving with the new AI features. He said this in response to an article published on the Bing Webmaster Blog written by both Fabrice Canel’¯and Krishna Madhavan’¯of Microsoft named How AI Search Is Changing’¯the’¯Way’¯Conversions’¯are Measured.
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