With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it for specific applications. That being said, one recent study showed that using AI Max helps broaden your work with exact match and phrase match keywords.
Related Posts
Google Search Console Product Snippets Report Surge Again, Likely A Bug
It looks like we are seeing another surge in the Google Search Console Search Performance report when you filter by the product snippets search appearance filter. We had this happen in May of this year, it was a bug that Google fixed, and now we are seeing it happen again.
Google Updates URL Structure, Favicon & Adds Google Trends Docs
Google has added a new search document on Google Trends while also making some small updates to the URL structure, best practices documentation, and favicons documentation. Google has been doing a lot of videos around Google Trends, so the new documentation around that topic is not a surprise.
Google Search Tests Rich Things To Do Image Carousel
Google is testing a much richer experience for things to do style queries. Instead of showing a calendar box, text format with image boxes, Google is testing showing this rich image carousel of events that slides by itself from right to left.
