Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns.
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Google Tests URL Tracking Parameters To AI Overviews & AI Mode
Google seems to be testing adding tracking parameters to the link URLs within AI Overviews. If this rolls out fully, this will help you decipher when you get a click from an AI Overview in Google Search or just a click from the main Google Search web results.
GA4 Surge In Organic Search Traffic But Search Console Flat
There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat. Some are suspecting this is the result of fake bot traffic not being filtered by GA4, but others are not sure.
Google Questions Need For ccTLDs For Some International Websites
Google’s John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, “you both make things harder on yourself, but you also make it harder for search engines to understand each of these sites.”
