Here is a recap of what happened in the search forums today…
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Google Adds LLMs.txt To Search Developer Docs Portal
Google has been saying that no one uses the LLMs.txt file, that Google won’t use it, that it can be useless, and you probably should noindex it if you do use it. Well, Google itself uploaded an LLMs.txt file for the Google Search Central portal.
Daily Search Forum Recap: October 20, 2025
Here is a recap of what happened in the search forums today…
Google Ads New Asset-Level Conversion Data in Performance Max
Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview of asset performance.
