As you know, Google announced a new search spam penalty for back button hijacking. Site owners have until June 15, 2026 to remove any such functionality from its site or it will be subject to a manual action and/or automated algorithmic adjustment. Now, Google is sending email notifications through Search Console as reminders.
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Google On AI Max Inferred Intent vs Raw Text
Brad Geddes dug into how he felt “AI Max can trump your existing exact and phrase match keywords and then claim credit for the conversions and revenue.” And then Google’s Ad Liaison, Ginny Marvin responded to those specific examples on why this happened and what Google is changing in the future with Google Ads AI Max.
Google Business Profiles Removes Health Insurance Accepted
Google may have removed or be removing the health insurance fields from Google Business Profiles. So if you are a health related organization, and you want patients to see what insurance you accept before coming, Google would show that, but it seems Google is now removing that option.
Google To Remove More Lodging Listings With Inaccurate Prices
Google said it will be strict in enforcing accurate pricing for lodging listings on Google, both for ads and free booking links. There is no policy change but they will have a “higher standards for price accuracy.”
