Here is a recap of what happened in the search forums today…
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Google Tests Shaded Featured Snippet Background
Google is testing adding a background color, shade, to the featured snippets on mobile search. We saw this in February with normal snippets, also with site names and favicons and also with product results. Now Google is testing it for featured snippets.
What Are UGC Links? (Vs. Sponsored and Nofollow)
The UGC link attribute (rel=“UGC”) shows that a link appears in user-generated content, such as comments.
We analyzed billions of web visits: How AI is reshaping traffic channels
We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.
