Here is a recap of what happened in the search forums today…
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Google: Google Search Console AI Position Reporting Will Evolve Over Time
Google’s John Mueller said that he expects the position and impression tracking for AI Mode, AI Overviews and Google Search to “evolve over time” as Google Search, AI Mode and AI Overviews “evolve too,” he wrote.
Google Search Testing Gold Phone Call Buttons
Google is testing swapping out the blue buttons within the local pack with gold buttons. In this example, the blue call phone icon is now in a gold color, on dark mode.
Google Search AI Shuffle Button
Google is testing a “Shuffle” button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the response Google’s AI gives you.
