Google Ads Asks For Justification When Requesting Removal Of Access

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode and AI Overviews gain preferred sources…

As you know, Google does smaller core updates and algorithm search updates all the time without announcing them. So why does Google announce some of those updates and not the others. Well, as Google told us before, Google announces the larger, more impactful updates so we know it was a Google update that impacted our site, not a technical change we made.

A new survey from the aptly named PPCsurvey.com shows that the majority of PPC practitioners believe that PPC is getting MORE difficult.