Google’s John Mueller noted that if your A/B tests are “significantly different” from one and the other, then that “could be visible in search results too.” He also said, “Depending on your setup, what might happen is that one or the other version is used for indexing.”
Related Posts
Google Ads Enables Text Customization Asset Previews
Google Ads now lets you preview the assets generated by Google AI for your Google Ads AI Max campaigns. Google added these details to the About text customization in Search campaigns help page under a new section named “Text customization asset previews.”
Ad Tech Monopoly: Judge Rules Google Can’t Relitigate Core Antitrust Facts
A judge has ruled, giving Google a blow in its ad tech monopoly legal battle. This ruling should help the plaintiffs suing Google not get hung up in court as long as some expected, plus Google can’t relitgate the core facts in that antitrust case.
Google Ads Shows Audience Size For Custom Segments
Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you to properly test the campaign.


