Gary Illyes from Google said that you are better off not using a lastmod date in your XML Sitemap if those dates are wrong. He said on Bluesky, “probably better off without the lastmods. at least you save a few bytes.”
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It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked fine everywhere else.
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Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the organic/free listings with the search ads/sponsored listings.
