I feel like a broken record and that Google simply does not care but again, I am seeing numerous reports from the PPC community about Google representatives attempting to poach their client accounts from them.
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Google Tests Search Result Snippets Without Breadcrumbs
Google is testing showing search results snippets without the breadcrumbs in the URL section of the snippet. Google has tested removing URLs and breadcrumbs completely before, but now Google is testing removing just the breadcrumb and leaving the URL.
Google Your Related Searches Timeline On Sidebar
Google is testing a new search feature named “your related searches” that seems to be pinned to the sidebar of the Google Search results. It reminds me of the Chrome Journeys but this seems to be baked right into Google Search.
Google Click Through Rates Improving For Organic Results With AI Overviews
Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous times showing the CTR has been declining.
