Google has just announced the release of the August 2026 spam update and said it should only take a few days to roll out. This is a global update and is expected to impact all languages. This only impacts sites that spam, but with any update, there may be collateral damage.
Related Posts
Google Tests Dark & Light URLs In Search Results (For The Same URL)
Google is testing displaying the URL of the search result snippet where the https portion is a dark gray and the domain name portion is a light gray. It is a weird test, but hey, Google is always testing…
Google Search Ranking Movement Heated, Volatility Continues 9/25
Google Search still has not calmed its ranking shifts, volatility and movement. The search results remain incredibly volatile with rankings and traffic changing again in a big way over the past day or so. I know I sound like a broken record but even some of the tools are adjusting their volatility thresholds to counter the new higher volatility in the search results.
Google Updates Googlebot’s IP Addresses In JSON File Daily
Google has switched from updating its googlebot.json file, the file that contains the list of IP addresses Googlebot uses, from weekly to daily. Gary Illyes from Google said this was done based on feedback from the community.


