Another week…
Related Posts
Google Definitions Box Tests Swapping In AI Overviews
Google is testing replacing the definitions box in the search results with AI Overviews. I am personally able to replicate this but this was posted in Reddit a couple of months ago – I didn’t think it was new, but yea, this is been an ongoing test for some time.
Google November 2024 Core Update Heats Up Again At Tail End
The Google November 2024 Core Update launched two weeks and a day ago, and it should be confirmed as done rolling out any minute now but starting yesterday, we are seeing a spike in Google search ranking volatility. It was unusually calm for the past several days but now Google Search is heating up, in a big way.
Report: Google Zero Click Searches To Open Web Fall To 27.6%
Rand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open web and are declining at an even faster rate. In fact, the report says 68.01% of Google searches ended without a click and if you look at AI responses, it is more like only 27.6% of clicks go to the open web.
