October 2026 Google Webmaster Report

Here is the big Google webmaster report for October 2026, where I recap the most important organic and webmaster-focused Google Search news for the past month. Clearly, the Google September 2026 spam update, which started off strong and is still rolling out, is the big ticker. But we also have other unconfirmed Google updates to cover.

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Google 1st Order Price Labels On Shopping Ads (Again)

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Over a year ago, we saw Google testing a “First order” label on shopping ads within search. Now, we are seeing Google test a variation of that named “1st order price” on those same ads. It basically tells the customer that if this is their first order with this retailer, it is a special discounted price.

Google: Changing Lastmod Date In Sitemap Isn’t An SEO Hack

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Google’s John Mueller explained that changing the dates in your XML Sitemaps lastmod date to all show today, the most recent day, won’t favor your rankings or SEO. He said on Reddit, “setting today’s date in a sitemap file isn’t going to be something that works in favor of anyone, it’s just lazy.”