This week, we covered the first impact felt by the Google September 2026 spam update. And then on Wednesday and Thursday we had the second impact of this spam update. Remember the AI contribution report…
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Google: We Don’t Count Words Or Links On Your Blog Posts
We know Google has told us for many years that word count is not a thing, Google doubled down on it last year. Google’s John Mueller reiterated that over the weekend saying not just words on a page but also links on a page are not counted by Google.
New Google Ads AI Max Search Match Type
Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by “Search terms match type” you should see it.
Google Shopping Card Replaced Popular Stores With Where To Buy
As Google continues to test its shopping / e-commerce card format, Google is now testing replacing the “popular stores” section with a “Where to buy” section. I mean, it seems super similar to the other format, but who knows…


