There are three new studies out over the past week that suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies all show that AI Search or AI services send a tiny fraction of traffic (and conversions) when compared to Google Search.
Related Posts
Google Search YouTube Summary Pilot: Quick Takes & Key Takeaways
Google is testing a new video format for some YouTube videos that provide “easy to digest” summaries of YouTube videos based on the users queries. This is a pilot that is rolling out to some searchers over the past week or so and gives you a new user interface showing you quick takes and key takeaways from those videos.
Daily Search Forum Recap: July 17, 2024
Here is a recap of what happened in the search forums today…
Google Reveals Dates For Call Ads Going Away
A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within responsive search ads (RSAs) but we didn’t know the dates. Now, Google said this will happen in two phases: February 2026 and February 2027.
