Google Ads posted a message to Local Service Ads advertisers saying that featured professionals will no longer show on your ads, and headshots will be optional and won’t impact ad serving.…
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ChatGPT Ads New Ad Formats, Updated Conversion Page, Performance Emails…
OpenAI announced a number of product updates to ChatGPT Ads late Friday. These updates include new visual ad formats, a redesigned conversions page, performance emails, new measurement partners and a bug reporting / product feedback system.…
Daily Search Forum Recap: October 16, 2026
Here is a recap of what happened in the search forums today……
Google Ads Lead Form Adds Lead Scoring For Lead Qualification
Google added the ability to add lead scoring by indicating answers that qualify a lead for your business to get higher-quality leads. You can add up to 12 answers per question and check off whether they qualify under the lead …
Bing Tests Read More Links In Search Result Snippets
Microsoft is testing placing “read more” links within the Bing Search result snippets, like Google officially did a year or so ago. I am able to replicate this on some browsers, where Bing adds a “Read more” link at the …
Google Ads To Allow Certification For Online Gambling Advertisers
Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in Google Ads.…
Google Search Ranking Volatility & Chatter Spikes Today
It has been a while since I reported on a Google Search ranking update. I blame the tools, but in all seriousness, I am seeing a spike in volatility and, now probably more importantly, a spike in chatter over the …
Google Poisoning Tracking Tools, Google AI Results Updates, Discover To Change, Google Ads, ChatGPT & SEO
Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made several……
Google Updated Indexing API Quota Details & More
Google has updated the indexing API documentation; this includes three different pages within the documentation. I think the big takeaway is that Google removed the old approval process and initial testing explanation, the sitemap recommendation, and, most importantly, the default …
Google Ads API Releases Twice Per Month Going Forward
Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads API update monthly and …
Bing Search Testing Popular Links On Snippets
Microsoft is testing adding the label “Popular Links” to the Bing search results sitelinks. This reminds me of the Google top pages test and variations of that.…
Google Dataset Search Currently Not Returning Search Results
For the past several hours, Google Dataset Search has not been able to return any search results or matches. Google Dataset Search returns a response that says “Your search – [keyword phrase here] – did not match any datasets.”…
Google Updates Links In AI Mode & AI Overviews Again, Won’t Show Click Data
Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to the publisher or creator, …
Universal Cart Launches In Google Search (U.S.)
Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched right before the big holiday shopping season.…
Daily Search Forum Recap: October 15, 2026
Here is a recap of what happened in the search forums today……
How to do an SEO audit with Claude & the Semrush MCP
Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.…
Bing Tests Related Searches Based On Your Browsing
Bing is testing showing “Related searches based on your browsing” similar to how Google is/was showing this a few months ago. In Bing’s test, this is below the Microsoft Ads in the search results.…


