This is why SEO and web development agencies aspiring to service thousands of clients should consider Duda

The post What Is Duda Website Platform And Is It A Good Fit For Agencies? appeared first on Search Engine Journal.…

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly.

The post How To Set Up Scroll Depth Tracking In GA4 appeared first on Search Engine Journal.…

Discover when to use ChatGPT vs Google, plus other applications for the AI that recently took the industry by storm.

The post Tools Of The Trade: When To Use ChatGPT And When To Use Google appeared first on Search Engine …

Discover a range of powerful performance metrics relevant to your industry, plus find out how much low visibility could ultimately cost you. RSVP now.

The post Local Visibility Index: How To Succeed In Search, Reputation & Social Media Marketing appeared …

Bing integrates with OpenAI’s ChatGPT, expands plugins ecosystem, and enhances AI-powered search across Microsoft’s platforms.

The post Bing Integrates With ChatGPT appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today……

Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is.

On the heels of the AI-powered enhancements announced at Google I/O earlier this month, Google gave advertisers a slightly more precise picture of …

A real emphasis has been placed on the collection of first-party data.

Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen …

Bard is now showing images in responses – and Bard will show the source of each image, Google announced today.

What’s new. This update continues Google’s push to try to make Bard more visual and useful – now by showing …

Google has announced a search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain specialized …

A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better …

Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants.

The post Google Marketing Live 2023: What To Expect In AI Advancements appeared first on Search Engine Journal.…

The most automated type of Google Ads campaign is getting even more automated.

Generative AI is making its way to Performance Max (PMax) campaigns – in the form of both text asset creation and AI image generation. New tools are …

Goodbye Merchant Center, hello Merchant Center Next.

Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next.

More than just the look and feel of Merchant Center Next will change. For …

Google AI can now pull automatically created assets (ACA) based on the context of a search query itself.

Google announced this new ACA program feature at Google Marketing Live today.

Until now, Google Ads could skim landing pages using AI …

A unique new tool – chat – will let you create Google Ads campaigns.

Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google …

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation.

These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties.…