Microsoft on the future of advertising and conversational AI

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. That’s one thing we learned yesterday from the keynote, …

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Google Announces Google Analytics 4 & AdSense Integration via @sejournal, @MattGSouthern

Google announces the integration of GA4 properties with AdSense accounts, a game-changer in the realm of monitoring website performance. The post Google Announces Google Analytics 4 & AdSense Integration appeared first on Search Engine Journal.…

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Trust In Online News Shifting From Reporters To Influencers via @sejournal, @MattGSouthern

Reuters’ 2023 Digital News Report reveals rising influence of internet celebrities in news, growing distrust in algorithms, and increasing news avoidance. The post Trust In Online News Shifting From Reporters To Influencers appeared first on Search Engine Journal.…

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Instagram Broadcast Channels Roll Out Globally: What You Need To Know via @sejournal, @kristileilani

Instagram Broadcast Channels are rolling out globally. Discover how to find interesting channels and create a channel for your followers or subscribers. The post Instagram Broadcast Channels Roll Out Globally: What You Need To Know appeared first on Search Engine …

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How to build your own SEO ‘second brain’ (and why you need it)

Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar problems: Feeling drowned in an ocean of ever-evolving industry trends. Spending forever in the set-up phase, building deliverable trackers, …

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Google Search Generative Experience Sources Reviews & Photos From Business Profiles

Google announced it upgraded the Google Search Generative Experience experiment to now also bring in reviews and photos from not just the web but also from Google Business Profiles. This makes Google SGE better at helping you plan trips, travel, …

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