Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.…
Category: Marketing blogs
How topical authority spreads (and where it doesn’t) in ChatGPT [Study]
Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.…
7 best AI visibility tracking tools for agencies by need
The best AI visibility tracking tools for agencies include Semrush, OtterlyAI, and Peec AI. Here’s why.…
Digital PR for AI visibility: 5 tactics + how to measure
Having a site isn‘t enough to get AI to talk about you. Use these 5 digital PR tactics to grow AI visibility.…
How to determine AI visibility ROI and revenue impact
Determine AI visibility ROI by linking mentions, citations, and AI referrals directly to leads and revenue.…
13 Advanced SEO techniques & strategies for 2026
Advanced SEO techniques include optimizing content for AI extraction and improving crawl depth.…
Semrush reviews: What people say about the platform
Semrush has over 6,300 online reviews across G2 and Capterra. Read a summary of the top themes seen across them.…
The Content SEO Manager: How a brand-new role took over content marketing [Study]
We analyzed 1,000+ Content SEO Manager job listings to reveal the skills, AI expertise, and SEO trends shaping this emerging role.…
AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]
Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.…
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.…
How to do AI search optimization for local businesses
See how AI search decides which local business to recommend, and how to become the one it names.…
Why Brand Positioning Is Now an AI Search Variable
AI doesn‘t just rank pages. It forms an understanding of your brand. Here‘s why brand positioning has become a critical factor in AI visibility.…
Keyword cannibalization: How to find, fix, and prevent it
Keyword cannibalization occurs when pages on a site target the same keyword. They can affect your rankings and AI citations. Here’s how to fix them.…
Google Search Console adds social and video reports
Google Search Console now shows how your Instagram, TikTok, X, and YouTube content performs in Google Search.…
How AI tools shape the B2B buying process: A survey of 600+ US business professionals
New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions.…
How Cardmarket wins search by knowing its community better than anyone
How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.…
Google research reveals pattern-level AI video spam detection
New Google research catches AI video spam by clustering accounts, not single videos. See what it signals.…
