A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. This technique can help you find a high-resolution version of an image, locate similar images, or identify the …

It’s no secret that social media marketing can boost your brand’s reach, forge stronger connections with your audience, and drive sales. In fact, social media has the highest ROI of any marketing channel. Over 43% of marketers use it, according …

Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko had cannibalization issues. So, we consolidated them with a 301 …

Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much. We’ve built our reputation (and authority) by consistently creating high-quality content that people actively seek out. This is evident not …

Attending SEO conferences is one of the most impactful ways to elevate your SEO. You get to: Rub shoulders with marketing rockstars Soak in the latest SEO trends Leave with ideas (or validation) that could change your career trajectory And …

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for every possible variation of a keyword. For example, if you …

Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion. Founded in 1976, the company had a long history of innovations from introducing the iPhone in 2007 to releasing the mixed-reality headset Apple …

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Let’s dive right in! Internet search results …

Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today. Below you’ll find the latest data on the most downloaded apps worldwide and in select countries, including a breakdown …

Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contains 9 proven link-building strategies that are working GREAT right now. (In 2022.) Let’s get started! 1. Use Data to Get Links From News …

Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in point: Our pillar page for the topic “Link Building for …

Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve. Making it seem like an impossible task to tackle by …

Today you’re going to see one of my favorite SEO strategies in action. “Guestographics”. Specifically, I’ll show you how Perrin used this technique to hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The …

An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads. They have a good understanding of how search engine algorithms work. And …