The first week of January, we reported on an interesting local update we named the January 2025 local search update. Well, this might be more of a diversity update, where Google removes the URL for the core organic results, when …

Google is testing a new design for its search results that are more of a grid format, more of a boxed in design. They are not on all the search results elements but more of the search features.…

Google has this feature in its search results that lets you find results based on the images you’ve view within Google Image Search. It places this button in the search results that reads, “Find results based on images you’ve viewed” …

Google is testing spelling out the search menu and instead of saying “All,” Google is testing writing out “All results.” I am not sure why Google is testing this, but Google is always testing these small changes.…

Here is a recap of what happened in the search forums today……

Microsoft is testing adding a new box to the knowledge panels within Bing that show related searches. This is obviously to encourage searches to do more queries, to generate more ads and more revenue. Or maybe to help searchers find …

Google is testing removing the numbers from the pagination menu at the footer of the Google Search results page. The normal pagination bar shows the page number you are on, the test just shows a next button.…

Google’s John Mueller said that there is no persistent shortcut to faster crawling. Yes, you can expedite crawling for specific situations and times, but there is no way to just tell Google you want them to crawl you faster, all …

Google Search is testing a new section in the search results titled or named “Background.” This includes articles from news publishers, with I guess, more background information than you would find from others.…

Google Ads has this section (not sure if it is new) named Advanced Plans. This feature allows you to select a “mix of ad types based on goals” and Google will create conversion creation and capture plans for you.…

Here is a recap of what happened in the search forums today……

Dwarkesh Patel interviewed Jeff Dean and Noam Shazeer of Google and one topic he asked about what would it be like to merge or combine Google Search with in-context learning. It resulted in a fascinating answer from Jeff Dean.…

Google has upgraded the emails Google Business Profiles sends when your verification has failed. It now shows the reason(s) a verification has failed and what you need to do to become verified in Google Business Profiles.…

Google Merchant Center recently began showing AI-generated summaries for how well your performance is doing with Merchant Center in Google Search. These are labeled as “experimental” and “AI-generated.”…

Google is testing adding to the search results snippet a section that is named “page includes.” To be honest, this reminds me of the tags we saw on the search result snippets in 2021, 2019 and 2017 – but I …

In 2019, Google stopped using rel prev and next as a signal for its search engines to combine or understand paginated results on your site. Then Google offered up some other advice over the years on the topic. Now, John …

Here is a recap of what happened in the search forums today……