Google Search is testing a darker dark mode. Instead of the grayish dark mode, Google is testing a dark black version of the dark mode. The darker version is #111217 whereas the gray version is #1f1f1f.
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Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to the publisher or creator, but it feels as if those efforts to drive clicks from AI search continue to fail.
Google On Giving Prior Notice To Search Penalties
Google’s John Mueller said he was generally in favor to the idea of giving prior notice to receiving a manual action, but he said “it’s challenging.” John then explains that Google’s search algorithm try to reward sites, while also negating any benefit any spam may have – but not demote. But that may have dodged the specific question provided.
Google Search Ranking Volatility August 9th and 10th (No HCU Progress)
Since Friday, August 9th, I have been seeing yet another intense spike in Google Search ranking volatility. This is based on the SEO chatter within the communities and of course, the third-party Google Search rank volatility trackers. And no, we still do not have a new core update officially released by Google but it is coming soon, weeks away…
