It’s been about a week since we reported on an unconfirmed Google search ranking update and well, now I am seeing multiple signs of an unconfirmed updates of sorts. I am seeing the third-party tracking tools showing volatility and I am also seeing a spike in some of the chatter within the SEO community.
Related Posts
Google AI Mode – It’s Here – Here Is How To Access It
Google has officially announced Google AI Mode, after hearing rumors about it for months and then seeing leaked screenshots of it a few weeks ago. Google said AI mode gives you more advanced reasoning, thinking and multimodal capabilities so you can get help with even your toughest questions.
Google Search Console Average Impression Increased For Many
If you look at some of the profiles/sites in your Google Search Console performance reports, you may notice a significant increase in the average position being reported. This happened when Google removed the num=100 parameter and is likely due to scrapers not messing up your data.
Google Ads Posts New Call & Messaging Ads Terms
Google Ads has posted new call and messaging ads terms that advertisers need to agree to in order to use those ad products. Anthony Higman posted about it on X and said, “There are some important new updates here.”


