I am seeing some signs of a Google Search ranking update and intense volatility that kicked in late yesterday. The SEO community started chattering about it over the past several hours and some of the tools are showing a spike in volatility with the Google search rankings.
Related Posts
DOJ May Break Up Google: Separating Android & Chrome; Maybe Ads
US Considers a Rare Antitrust Move: Breaking Up Google, out of Bloomberg last night was the big business news from yesterday. How would Google be broken up? Well, they would diversify Android and Chrome and potentially try to force Google to sell “AdWords,” they mean Google Ads.
Google Search Product Listings Tests Linking Directly To Merchant Site
Google is now testing linking the product and shopping results within Google Search directly to the merchant or retailer website. This is instead of Google opening the side panel with more details about the product.
Bing Search Ads With Free Shipping Text Attributes
Microsoft is testing showing text attributes that can say things like “Free Shipping on Qualified Orders” with an icon next to the search ads on Bing Search. This is not just the CTA buttons that these ads have supported for a while but additional text attributes.
