Microsoft Advertising is testing a new ad format within its newish Answer Card format called a magazine layout. These load ads in the card formats you see at the top of some of the Bing search results.
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Microsoft Now Testing Bing Generative Search Experience
Microsoft announced yesterday it has begun testing its new Bing generative search experience – so Bing GSE (versus Google SGE). “By combining the power of generative AI and large language models (LLMs) with the search results page, Bing’s generative search creates a bespoke and dynamic response to a user’s query,” Microsoft wrote.
Google Local Service Ads To Soon Require Google Business Profile
Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, “By Thursday, November 21, 2024, your Local Services ad will need a matching Google Business Profile to continue appearing in search results and to display your customer reviews.”
Google Bug Product Snippet Image Carousel
There seems to be a bug that is impacting the first image in the product snippet image carousel set. I was notified about this a few times in the past few days by various people and while I cannot replicate this, many can.


