Here is a recap of what happened in the search forums today…
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Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%
Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it “IVT.” Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a “40% reduction in IVT stemming from deceptive or disruptive ad serving practices.”
Google Ads Personalized Boost Ad Performance Email
Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, “Your step-by-step guide to boost ads performance.”
Google Search Tests Jobs At Similar Employers
Google is testing a new job carousel in the search results titled “jobs at similar employers.” This likely pulls from the Google Jobs postings schema and more but it can come up if you are just searching for products from that company.
