Google not only updated its advice on hiring an SEO document, but also created a new one named Google Search’s guidance on using third-party SEO tools, services, and advice. This document drills into how to evaluate the advice you get from these sources and some tips to think critically about such SEO advice.
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Daily Search Forum Recap: May 14, 2025
Here is a recap of what happened in the search forums today…
Google: Why 100 Negative Keywords For Google Ads PMax Campaigns
Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google Ads.
Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon
Microsoft’s Fabrice Canel confirmed on LinkedIn last night that more features are coming sooner rather than later around Bing Webmaster Tools AI performance reporting and AI reporting.
