Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Happy Pi Day readers…
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2 new Google ad network policy updates
Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and Unwanted software. The Financial products and services policy will be updated to clarify the scope and requirements for the advertisement of cryptocurrency related business and services. Update to Abusing the ad network policy. Starting May 9, 2023, the new policies will be enforced, and full enforcement will be gradually implemented over a period of around four […]
Google: Trust Seals On Your Site May Not Help With Communicating E-A-T
Google’s John Mueller was asked “are seals a good way to improve the E-A-T of a website” By seals, the user means trust seals, like BBB seals, security seals, certification seals, anything that conveys a form of trust on the website. John Mueller basically implied no.
Huge Drop In Google People Also Ask
Google seems to be showing the people also ask feature a lot less often now on desktop. According to Semrush and RankRanger, it was at about 60% of queries showing people also ask and now it is closer to 30%.
