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Google: Longer Anchor Text Is Not Better But May Provide More Context
On Friday, Google’s John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus shorter anchor text is not better or worse, it just gives Google more or less context about the page it is linking to.
Google July 2022 product reviews update is finished rolling out
Google has quietly updated its update landing page to notate that the July 2022 product reviews update has finished rolling out on August 2, 2022. When it was first announced on July 27, 2022, Google said it would “take 2-3 weeks to complete,” but clearly this only took six days. July 27 to August 6. This July 2022 product reviews update only took six days to fully roll out and to be honest, that is surprising. We saw very limited changes from the tracking tools and […]


