Google published its Google News transparency policy listing its principles behind these policies. Google said these policies help determine what is eligible to appear on Google News and other News surfaces, and they help ensure that Google is elevating content …
Updated Cumulative Layout Shift Metric Is Live In Google Search Console
In April, Google updated how the Cumulative Layout Shift (CLS) metric within the core web vitals was calculated. In short, Google made the metric more beneficial to most sites, so your CLS scores may go up by themselves on June …
Google On Internationalization, Languages & What It Takes To Succeed In SEO
Lidia Infante asked Google’s John Mueller an excellent question on international SEO. She asked why do you think each country and language site needs a different approach to success in SEO? Is it about Google’s understanding of languages or more …
New Google Merchant Center Website Needs Improvement Policy Status
Google announced a new Google Shopping and Google Merchant Center policy update where sites that do not meet certain professional and editorial standards would have their accounts suspended. They will be notified with a “Website needs improvement” policy status in …
Google Says Search Traffic Changes Aren’t Always Indicative Of Technical Issues
Google’s John Mueller told one website owner on Twitter, and I quote, “I would not assume traffic changes are indicative of technical issues – it’s easy to spend a lot of time “fixing” technical things when the problem is elsewhere.”…
Google May Increase Enforcement On User Generated Content Spam With Penalties?
The other week, Google posted a fresh blog post named prevent portions of your site from being abused by spam. The advice was not too far off from the advice the company published in 2017. So why publish this new …
Google Search Console Might One Day Add More Specific 404 vs 410 Reporting
Google’s John Mueller said on Twitter that many folks ask for more detailed 404/410 information within Google Search Console. So while Google may not provide those details today, he said “I wouldn’t count it out forever.” It is just Google …
Hide Your Phone Number In Google My Business / Google Local
Google seems to be adding a setting to Google My Business to allow businesses to hide their phone numbers from showing up in Google Maps and Google Search’s local results. An updated Google help document says you can now “hide …
Google Will Prefetch Websites Built Using Signed Exchanges
Jeffery Jose, Google Product Manager, not only announced that the page experience update is coming to desktop at Google I/O but also announced that “Google Search will prefetch websites built using signed exchanges.” He said this was announced earlier this …