As an analyst, marketer, or SEO, you probably have some go-to reports you are used to looking at in Google Analytics. You may have them bookmarked or have memorized the three or four clicks you need to get the right …

Learn the specific reasons why you might notice your search rankings dropping during weekends.

The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.…

Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first era as it turns the marketing “best practices” of the last decade on its …

Here are some tips you can do to help determine whether a story is real or fake.

The post How To Identify Fake News From Real News Online appeared first on Search Engine Journal.…

Natural language processing opened the door for semantic search on Google.

SEOs need to understand the switch to entity-based search because this is the future of Google search. 

In this article, we’ll dive deep into natural language processing and how …

Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal.

The post Instagram Tests BeReal Clone ‘Candid Challenges’ appeared first on Search Engine Journal.…

With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.

The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.…

Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals.

From website traffic and click-through …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Many SEOs don’t seem too concerned about the upcoming Google helpful content update……

We’re expecting the Google helpful content update to launch this week. 

Does the announcement have you concerned? Aleyda Solis posted a poll on Twitter to ask SEOs. The final results:

• No! My content is helpful: 44.1%
• Unsure tbh! Let’s see:

Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups.

The post Google Search Console Update: More Data In Core Web Vitals Reports appeared first on Search …

Microsoft has started putting ads in Outlook on iOS and Android and the response from users has been less than accepting.

What’s the deal. In Outlook users have two options for organizing their inbox. You have a “focused” tab with …

Pinterest just introduced an easier way for shoppers to check out on their platform.

Hosted checkout is here. Hosted checkout is being launched first on Shopify and provides Pinterest merchants and advertisers an easier way for their shoppers to check …

Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally.

Improved Twitter pixel

The new Twitter pixel has additional functionality such as allowing advertisers to measure more actions, such as add-to-cart.

Twitter has also simplified …

The Core Web Vitals report in Google Search Console is now showing URL-level data in the example URLs. 

Google also has made some changes to the text in the report to make it clearer.

What it looks like. Google shared …

Make your images more accessible to a wider audience and at the same time help your rankings. Apply best practices and avoid common mistakes today.

The post Alt Text: What It Is & How To Write appeared first on Search …

Google’s John Mueller explained that Google doesn’t really care who wrote the content on your site and saying someone else wrote it and you did not write it won’t save you from ranking issues related to the quality of that …