Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns. The post Measuring Marketing Effectiveness: What You Need To Know appeared first on Search Engine Journal.…

It’s time for content marketers to reinvent the way they look at creating content for a “boring” niche. The post Why Content Marketing For Law Firms Doesn’t Have To Be Boring appeared first on Search Engine Journal.…

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads appeared first on Search Engine Journal.…

Ever struggle with what to write, when to write it, and how often to write content on your website? Join this live webinar and learn how science can offer a quantifiable approach, as well as help you develop content that …

A new setting in beta allows Google the ability to automatically create additional ad assets (header and description). The feature uses the creative content from the following sources: Landing page Relevant web pages Existing text ads in the same ad …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console’s Google Analytics 3 integration may be broken……

Google has updated its Google Maps contributor guidelines to disallow “discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers.”…

Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multisearch feature. Glenn Gabe confirmed this the other day by running some tests on a few of his client sites.…

Google announced it is cracking down on more financial fraud in the UK by making updates to its UK Financial Services policy that will go into effect in December. Google said “we are announcing a significant additional measure to protect …

Google updated its policies around contributed local reviews with a new line that now says discouraging or somehow prohibiting negative reviews or selectively soliciting positive reviews is not allowed. New policy. The new line that was added to the contributed …

Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the Experiments page. How it works. When you set up an experiment, you can test …

Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting appeared first on Search Engine Journal.…

Is trust enough to keep your content marketing going? Is the end of content marketing near? Vitor Peçanha of Rock Content shared his thoughts. The post The Death & Afterlife of Content Marketing [Podcast] appeared first on Search Engine Journal…

When it comes to online shopping, there’s an undisputed leader.  Boasting a 37.8% share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. – and poised to surpass Walmart as the number one …

Overtake your competitors by gaining a deeper understanding of how your users find you online. With this Python code, you can increase your confidence score. The post A Guide To Google’s Knowledge Graph Search API For SEO appeared first on …

Google Analytics, specifically the Universal Analytics 3 version and not Google Analytics 4, is currently not showing any query data within the integrated Search Console reporting. If you try to access your query data within Acquisition > Search Console > …

Changes to how users share images, videos and GIFS sets the stage for Twitter to become the “best place to share media” The post Twitter Update Sets Goal To Be “Best Place To Share Media” appeared first on Search Engine …