How Google uses AI in search

In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes.

The overview covered in what ways AI and machine learning helped …

Google announced its Q4 earnings just hours ago, more on those numbers later, but Sundar Pichai, the CEO of Google, confirmed in the earnings call the search company’s plans to bring AI-like search features that “people can engage directly with.” …

There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list.

The post Top 5 Essential SEO Reporting Tools For Agencies appeared first on Search Engine Journal…

If you get Google’s Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) will stop processing data on July 1.

What’s new is the email states that …

Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI.

The post Google’s Q4 Report: The Challenges & Opportunities For Marketers appeared first on Search …

Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company. 

Ad revenue was down 4% to $31.3 billion at Meta’s advertising-supported properties, including   Facebook, Instagram, Messenger, and WhatsApp. …

Here is a recap of what happened in the search forums today……

Dozens of Google’s raters, seeking raises and access to benefits, rallied at the Googleplex in Mountain View yesterday, with the goal of putting an end to “poverty wages.”

Why we care. Google has said it uses as many as 16,000…

Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign settings.

Microsoft says “Instead of using positive or negative bid …

I’ll just come right out and say it…

SEO should be a product because it is an acquisition channel for organic traffic and revenue. 

SEO as a product largely means the business:

Understands it operates in a digital-first world.

Makes …

CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google’s AI LaMDA language model stack and while Google is being more cautious with this rollout, Google …

Google may be crawling the web with a new crawler, a new Googlebot, named GoogleProducer. This useragent is not listed on the official Google crawlers page but maybe it is too new to be listed yet?…

Microsoft Bing posted a new blog post saying “for XML sitemaps, one of the most critical tags you can include in your sitemap is the “lastmod” tag.” And it will become even more critical as Bing is reworking its crawl …

Google has updated the video indexing report within Google Search Console to add impression data and a way to filter the report by your available sitemaps.…

Backlinks have long been considered a crucial factor in determining a website’s ranking on search.

Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. …

This is how ChatGPT gets website data to learn from and how to block that from happening

The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal.…