Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported seeing the scheme, which is available to all marketers as an open beta on Google Ads, replace the ‘Final URL expansion’ tab. Why we care: Advertisers struggling to write engaging ad assets for Performance Max campaigns no longer need to worry about creative fatigue because Google can help do this job for them, saving marketers some time and effort. How it works: Google can generate copy for Performance Max listings by analysing […]

Executives remains focused on profits while popular Reddit communities maintain support for developers forced to shut down popular Reddit apps over API changes. The post Popular Reddit Communities Support These App Developers In Prolonged Protest appeared first on Search Engine Journal.

Google has updated its form to submit search spam to the Google Search team. The types of spam you can submit with this form include spam, paid links, malicious behavior, low quality, and other search quality issues, Google said. Plus, Google added the ability to submit complaints in bulk. The new form. Google said it is “expanding the scope of user feedback we want to collect,” to include more types of feedback. “Now, you can report spam, paid links, malicious behavior, low quality, and other search quality issues, all in one improved form,” Google added. Bulk submission. Google also added […]

Since its rising popularity around 2015, headless CMS has been a buzzword for many organizations. This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. So what is this new(ish) concept that has digital marketing teams hassling web developers about? Can it really improve the way we do SEO? What is a headless CMS? Simply put, a headless CMS is a content management system that separates the process of creating and managing content from how it is presented on websites or applications.  It […]

Google Ads announced a significant worldwide update to its trademark policy. Read on to see if your brand will be affected. The post Google Ads To Update Trademark Policy Worldwide appeared first on Search Engine Journal.

Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta description is a summary of a page’s content that helps inform users and search engines about what’s on a page. It appears in search as a snippet beneath the blue, clickable link to indicate what is on the page. Why you shouldn’t ignore meta descriptions Your meta description is one of the first things people see when using organic search. While it may be tough to construct the perfect meta description, you should not ignore it.  […]

Google Ads started rolling out its new look after months of trialing two different designs. The new format features a main menu on the left of the screen and has pages organized into high-level categories to make navigation easier for new and experienced advertisers. Why we care: All Google Ad users will be moved over to the new design by the end of the year, so it’s important digital marketers feel confident in using it. What’s new? Based on user feedback, Google has opted to divide its content into the following five high-level categories: Campaigns: This page will enable marketers […]

Microsoft is testing image recognition and visual search features in Bing Chat. This is where you can upload an image and ask Bing Chat questions around that image.

I am seeing some early signs of another Google search ranking algorithm update, as the Google search results seem more volatile than normal and there has been an increase in SEO chatter.

Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. With many brand marketers suddenly affiliate-curious, it seems like a good time to lay out a few critical questions those brands (especially those heavily invested in paid and organic search) should ask to assess the fit of potential affiliate agency partners.  Let’s dig into the questions – and how to interpret some common answers. Question 1: What’s your billing structure? Almost all affiliate agencies work with […]

Google has updated its breadcrumbs rich results report within Google Search Console to potentially show more warnings and notices around structured data issues with your breadcrumb markup. This update started on June 8, 2023 and may result in an increase in the number of warnings that show in that report. What Google wrote. Google posted the update and said: “Search Console started to show a warning when sites use the HTML id attribute to specify an ID for Breadcrumb structured data. As a result, you may see an increase in warnings in your Breadcrumb report. See the Breadcrumb documentation for […]

Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency. The post Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform appeared first on Search Engine Journal.

Google is sending out emails to some on Google Merchant Center asking them if they want to beta test a new call-to-action button to send searchers who are ready to buy directly to your check out page, instead of the product page.

Google updated the Search Console rich results report for breadcrumbs starting on June 8, 2023. The report now shows warning when sites use the HTML id attribute to specify an ID for Breadcrumb structured data. This may result in an increase in warnings within that Breadcrumb report.

Google has announced that it has picked a new design navigation for the Google Ads advertiser console. It has been testing new designs since early March and now picked the design with a main menu on the left of the screen, with pages organized into 5 high-level categories.

Google research paper shows how they created a dataset for training language models for open-ended dialogue The post Google Research: Is This Dataset Used For Google’s AI Search? appeared first on Search Engine Journal.