It’s been about a week since the superheated and bursting Google Search ranking volatility, and since then, it did happen to calm down a bit, at least relatively speaking. But now I am seeing the Google search ranking volatility heat up again.
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Google AI Overviews Testing Anchor Text Based Hyperlinks
Google is testing showing real blue anchor text based hyperlinks in the AI Overviews, instead of showing that paperclip icon. This may encourage searchers to click on the links within the AI Overviews more – or maybe not – we have no data to validate this because Google won’t give it to us.
Google Discover Design Update & New Icons
Google Discover is rolling out some small design updates to its interfaces. It has these new colored icons that communicate the action and Google is also showing other articles shown in a carousel.
Microsoft Copilot Gets AI Search With Better Links & Citations
Microsoft announced on Friday afternoon that Copilot now has its own dedicated search experience. Plus, because Microsoft knows how important publishers are to the ecosystem, it is making citations and links way more prominent and clickable.
