We know Google loves to link to its own search results from the AI Overviews, and we have seen those links sometimes go in a loop of sorts. But did you know Google can show the same link to a website in the AI Overviews more than once?
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Daily Search Forum Recap: August 15, 2024
Here is a recap of what happened in the search forums today…
Google Search Downgrading Rankings Of Content Starkly Different From Main Content
Google is now saying it has ranking systems that “aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites.” This is the reason that sites like Fortune Recommends, Forbes Advisor and other sections of sites saw declines in Google Search rankings over the past several weeks.
Google’s Martin Splitt: We Do Not Use Exif Data For Ranking
Over the years Google has been wishy-washy on if they use or do not use Exif (Exchangeable image file format) data for rankings. In 2014, Google’s Matt Cutts said Google can parse the data and reserves the right to use it. But in 2019, Gary Illyes from Google said it was not used for rankings. Now in 2024, Martin Splitt of Google said it is not used for rankings.


