Remember the Bing shopping / e-commerce cards? Well, now it looks like Bing is putting an ad slot in them and labeled them as ads.
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Google Other People Search Box
Google is testing another variation of the people also ask box, this one is titled “other people search.” I am not sure if there is any functional or technical difference between this box and the other variations outside of the title.
Google On AI Max Inferred Intent vs Raw Text
Brad Geddes dug into how he felt “AI Max can trump your existing exact and phrase match keywords and then claim credit for the conversions and revenue.” And then Google’s Ad Liaison, Ginny Marvin responded to those specific examples on why this happened and what Google is changing in the future with Google Ads AI Max.
Microsoft Advertising Logos / Call To Actions & Other Search Ad Updates
Microsoft published its updates for September 2024 yesterday and a lot is around Performance Max updates for Microsoft Advertising. Plus, you can now add logos and call to actions to your ads, a new Search term insights report is rolling out, Search themes are available for pilot in Performance Max and more.


