Here is a recap of what happened in the search forums today…
Related Posts
December 2024 Google Webmaster Report
Here is the big Google Webmaster report for the past month, including the launch of the Google November 2024 core update that has ventured into December, passing Thanksgiving and Black Friday…
New Google Document On Third-Party SEO Tools, Services & Advice
Google not only updated its advice on hiring an SEO document, but also created a new one named Google Search’s guidance on using third-party SEO tools, services, and advice. This document drills into how to evaluate the advice you get from these sources and some tips to think critically about such SEO advice.
Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%
Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it “IVT.” Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a “40% reduction in IVT stemming from deceptive or disruptive ad serving practices.”
